Brief: Design a direct mail advertising package. The purpose of the mailer is to announce the release of a new range of paper stock. The client is paper distributor Ball & Doggett. The new range is an uncoated specialty stock that is laser friendly. The mailer is aimed mainly at printers and design studios.

Solution: A 10-piece paper sampler, celebrating some of Melbourne’s most iconic architecture. Designed to encourage a tactile experience, while also displaying the strength and print quality of each paper sample. This is a paper sampler you’ll want to hold onto.