Brief: Design and produce a complete visual identity for Cargo, a bicycle courier service that operates in Australian CBD’s.

Client: Cargo see themselves as a sustainable alternative to larger vehicle operations, but also pride themselves on being at the forefront of digital and online advancements in logistics and delivery systems.

Solution: A minimal, modern design, featuring an elegant logo with five intersecting rings suggesting movement. The typography and colour palette has a corporate feel, which works to portray the client as reliable and efficient.